#10

Hello

I hope you had a great summer and that the back-to-work season is off to a good start.

On our side, the countdown to Q4 has officially begun.

In 90 days, your dashboards will be showing the Christmas sales peak. Every team is already gearing up for takeoff: stock, logistics, CRM, paid media… but what about your most profitable engine?

The one that generates revenue without tying up inventory, improves cash flow even before products are sold, and fuels your customer base all year round: the gift card.

This September, we’re entering “cockpit sequence”:

• Reactor calibration (distributors & partners)

• Visual check of the aircraft (UX, retail, Christmas creatives)

• Mission parameters (KPIs, SEO, scalability)

This newsletter gives you the flight checklist that brands follow to ensure a smooth takeoff and a landing right at the top of the P&L.

🛫 Fasten your seatbelt and open the checklist: every box you tick in September means secured revenue for December.

See you soon,

Emilie from Buybox

📄 Q4 Checklist

🔌 Distribution & Network

⬜ Identify 2 new distributors aligned with your brand (universe, target, volume) and initiate contact

⬜ Select 3 priority distribution partners to run a Christmas marketing campaign and discuss available formats to secure placements (or go through your Account Manager if you’re a Buybox client)

🛍️ Retail & E-commerce

⬜ Connect with retail and e-commerce teams to align on the gift card promotion strategy for Christmas (homepage, POS displays, shop windows, dedicated corners, etc.)

⬜ Check gift card visibility on your website and test both e-gift card and physical gift card purchases → score yourself with a UX evaluation grid

⬜ Run a “mystery shopper” test in-store: ask for a gift card, observe signage, and note the sales pitch

🎨 Creative & Brand Universe

⬜ Define a consistent visual identity around the gift card (Christmas / holiday season / surprise / experience / speed / reassurance)

⬜ Brief your designer or agency to prepare visuals for the special Christmas gift card (card design, buyer email, product page, social media, etc.)

🔧 Tech & Operational Load

⬜ Contact your IT team to anticipate the November–December peak period (performance, traffic spikes, real-time flows)

→ If you’re a Buybox client, this is already covered by our scalable infrastructure

🤝Partnerships & B2B

⬜ Engage the partnerships team to co-build B2B gift card marketing campaigns: employee committees, incentives, client rewards, etc.

📊 Performance & Monitoring

⬜ Define clear objectives for your gift card program this Christmas (target revenue, B2B vs. B2C share, redemption rate, average basket size, etc.)

⬜ Ensure the right KPIs are tracked, accessible, and monitored:
→ Sales
→ Redemption
→ Top-up payments
→ Expired cards

🔍 Visibility & SEO

⬜ Align with the SEO team: where does your gift card page rank for the following queries?

• gift card + [your brand]

• gift card fashion / beauty / kids / home décor…

• last-minute Christmas gift idea

⬜ Identify areas for improvement on the page: title, H1, internal links, footer links, alt tags, etc.

🎲  Games  

Answers at the end of the newsletter

1. Complete this strategic sentence:
   “A single-brand gift card is both a [ ], a [ ] and a [ ].”

• a payment / a marketing tool / a revenue booster

• a B2C product / a CRM gadget / a fun object

• a gift voucher / a discount coupon / a bank card

2. “At Christmas, up to 80% of B2B gift card purchases are made in _____.”

A. October
B. November
C. December

Other Updates for September

📢  Meet us at NRF 2025: Retail’s Big Show Europe
📍 Stand 4R052 (Paris - FRANCE )

📢 Meet us at All4Customer Meetings All4Customer,

📍 Stand E41 (Cannes - FRANCE)

Two great opportunities to meet IRL, September 16–18

📌 For our clients: new Dashboard feature now live!
You can now track activation and expiration rates in real time, segmented by channel (available if you use Buybox for processing).

 Meet & connect -  Événements et rencontres Buybox 👋

ALL4CUSTOMER Meetings - September 16–18, 2025, Cannes
➡ Stand E41

NRF 2025: Retail's Big Show Europe  -  September 16–18, 2025, Paris
➡ Stand 4R052

IMA Europe London Summit - October 1–2, 2025, London

Big Boss Leader meet Deauville  - October 8–10, 2025, Deauville

Tech For Retail - November 24–25, 2025, Paris
➡ Stand C18

🎲  Games

Complete this strategic sentence:
“A single-brand gift card is both a means of payment, a marketing tool, and a revenue booster.”

“At Christmas, up to 80% of B2B gift card purchases are made in _____.”
B. November
→ Mostly during the last week.

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